10 Reasons Why Responsive Website is Important
A website with responsive web design is a site that is able to adapt to the screen it is being used on, regardless of what device it is. The website automatically reformats to give the user a better experience that it well suited to their device, and can give your site a number of benefits as well as being in line with Google recommendations. Still not convinced?
We will see list of reason why its important to have responsive website
1. INCREASE CREDIBILITY
First impressions matter, no bones about it. And if your site isnt set up to impart the best impression on all platforms, you are setting yourself up for disaster. Each and every user should receive an impeccable UX and UI experience the first time they visit your site, no matter what their device may be. And its better way to show user that you are updated with latest technology; which obviously gives the mindset that your products are also updated.
2. RESPONSIVE DESIGNS ADAPT TO MULTIPLE DEVICE SIZES
Want your website to look great, no matter the device or screen size? Then responsive web design is the way to go. But dont just think about today with smartphones and tablets. Think about tomorrow with smart watches, and Google Glass, and whatever new devices pops up for internet viewing. Responsive web design and development will work for them too.
3. INCREASE IN MOBILE USAGE
Currently, more than 80% of Indian adults own a smartphone and almost 60% of all website traffic is from mobile devices. In fact, there are currently more mobile devices on earth then their are people. And every month mobile usage continues to grow, so every month more and more prospects and customers will view your website from a mobile device. If their experience viewing and interacting with your site is poor, they are likely to have a lower option of your brand, and they will also be more likely to visit a competitors site.
4. ONLINE SHOPPING GROWING STEADILY
Online shopping, which is also called as window shopping is easier than hopping in the car and driving to the store; and it is even easier if you can do it in your favorite chair, while watching TV. 80% of consumers regularly use their smartphones to shop online. And 70% of shoppers now use mobile phones while in stores during the holidays. If your products and services arent easy to view from a phone, you are missing out on an opportunity.
5. SOCIAL MEDIA INCREASES MOBILE VISITORS
Over 90% of social media consumption now happens on mobile devices, so sharing links from social media sites like, Facebook, YouTube, Twitter, or Google Plus to your website will mean even more traffic and viewing of your website from mobile devices. So if you have a social marketing strategy and want to leverage social sharing of content, get responsive web designing from professional web designing company.
6. RESPONSIVE WEBSITES IMPROVE SEO RANKINGS
Responsive development is Google recommended approach for mobile web design. As per Google latest update, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. Additionally, Google likes that responsive sites use single URLs vs. different URLs for separate mobile versions of websites.
Furthermore, mobile phones now have a separate Google search algorithm as well, so just because your site ranks high via a desktop search doesnt mean it will continue to rank well for individuals for perform the same search via their phone. This issue becomes even more critical when you consider that mobile searches will overtake desktop searches in 2018! If you think search optimization (SEO) is important, than your site better be responsive. Contact a responsive web designing company to upgrade your site Now!.
7. EASY TO MANAGE
One site is easier to manage and increase r.o.i. There are currently many organizations that actually have two websites:
1) their main site and
2) a second mobile version of their site.
This was a fairly common practice before responsive development became the preferred method. That meant multiple versions to manage and update - inefficiency! With a responsive site, your site will adapt to each device, providing the relevant layout and content that best meets the users needs. It also means that your business will only have one site to manage, meaning you will only have to update content one time, regardless of how different people consume your content. That also means lower web content management costs and higher R.O.I.
8. BETTER USER EXPERIENCE
There are plenty of business reasons to implement a responsive website, but they all connect back to the goal of providing a better user experience for your audience. A responsive site means no more pinching and zooming, and no more side scrolling, to see an entire site that doesnt fit on a mobile screen. And a better user experience reduces bounce rates, boosts website conversions and improves brand perception.
9. INCREASE IN WEBSITE SPEED
The responsive website design is fastest as per Google recommendation; are you sold on the benefit of implementing a responsive design? If you are still working with a non-responsive design, you might be starting to feel a little nervous at this point. But dont be discouraged, you still have time, make it fast before its too late and stay ahead of your competitors; and bringing your site up to speed with modern mobile standards.
10. A BETTER MORNING EXPERIENCE
Finally, the most disturbing stat about the growth of mobile usage: 63% of world mobile users bring their smart phones to the bathroom! Thats certainly gross and it may also be an indicator of the downfall of mankind, but it is true. And if people are going to browse from the restroom, you can at least provide them with a positive user experience.